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What exactly is Search Engine Optimization?

It is the art or science of getting your Web site ranked or positioned, in the search engine’s search results. Other terms commonly used to describe the same process are “search engine positioning” ‘web optimization’ and ‘web positioning

If you want your Web Site to be found, you need to employ search engine marketing strategies so that you can get the site into the top rankings of the major search engines… examples MSN-Yahoo-Google etc.

SEO is the process in which your Website undergoes redevelopment to properly and best communicate your keywords to search engines. In order for your Website to rank highly among major search engines, you must understand how they become ranked. Search engines rank Websites based on two major factors: Unique content with pertinent keywords in the body, and link popularity - the number of quality incoming links your Website has. other important algorithms that determine your ranking with search engines.

  • Architecture of the site.
  • Visibility of your content.
  • Underlying code.
  • How natural your site appears to the engines.

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